Natura and O Boticário sit on top of Brazilian beauty for a reason, but the market is much deeper than two names. Once you look at who owns what, the same two parent companies (Natura &Co and Grupo Boticário) cover roughly half of Brazil’s most familiar brands, and a handful of independents fill the rest. If you searched for cosmetics manufacturers in Brazil that look like Natura or Boticário, the seven below are the ones to know in 2026, with notes on what each makes, what is in Aptoide or Google Play, and how to actually buy.
This is a manufacturer-and-brand overview, not a single-app review. For app-led picks see our best Brazilian beauty apps, and for the Natura vs Boticário head-to-head see Natura vs O Boticário 2026.
Quick comparison
| Brand | Parent company | Focus | App | Direct delivery |
|---|---|---|---|---|
| Eudora | Grupo Boticário | Makeup, fragrance, gifting | Catalogue app on Aptoide | Yes, via brand site |
| Quem Disse Berenice | Grupo Boticário | Bold makeup, younger audience | Catalogue app on Aptoide | Yes, via brand site |
| Avon | Natura &Co | Fragrance, makeup, mass market | Avon ON on Aptoide and Google Play | Consultant network, plus app |
| Granado | Independent (Granado Pharmacias) | Glycerine soap, baby, classic care | Granado App on Aptoide | Pharmacy plus brand site |
| Sallve | Independent | Skincare for sensitive skin | Web only, no native app | Brand site and marketplaces |
| Simple Organic | Independent | Vegan, clean beauty | Web and marketplaces | Brand site and Mercado Livre |
| The Beauty Box | Grupo Boticário | Multibrand beauty retailer | Brand site and marketplaces | Yes, multiple brands in one cart |
Who owns what (a 30-second portfolio)
Two corporate groups own most of what you see on a Brazilian drugstore shelf:
- Natura &Co owns Natura, Avon (globally and in Brazil), and historically The Body Shop and Aesop (both divested in recent years). The Brazilian operation runs primarily on Natura’s consultant network plus the Avon app for direct buyers.
- Grupo Boticário owns O Boticário, Eudora, Quem Disse Berenice (often shortened to QDB), Vult, O.U.i Paris, and the multibrand retailer The Beauty Box. It is the largest cosmetics group in Brazil by retail footprint.
That leaves a tier of independents (Granado, Sallve, Simple Organic, BR Beauty) that operate outside both groups and compete on heritage, dermatology, or clean-beauty positioning. The seven brands below are the ones to install or bookmark beyond the two giants.
Eudora, the Grupo Boticário sister brand for makeup and fragrance
Eudora sits next to O Boticário in Grupo Boticário’s portfolio, with a slightly more makeup-and-fragrance-first identity. The product mix runs heavy on lipsticks, foundations, body sprays, and gifting sets that Brazilian shoppers buy at Mother’s Day and Christmas. Pricing is a step below O Boticário on average, with a denser promotional calendar.
There is no first-party shopping app on Google Play. The Aptoide catalogue app (built by MaggApps) gives you the visual product catalogue and works offline, which is useful when a consultant brings the catalogue to your door. Direct purchase happens on eudora.com.br.
Bottom line: Install the catalogue if you like browsing makeup ranges offline. Buy via the brand site, a consultant, or The Beauty Box.
Catalogue: Aptoide
Quem Disse Berenice, bold makeup with a younger audience
Quem Disse Berenice (QDB) is the Grupo Boticário brand aimed squarely at younger buyers. The lipstick and eye palettes lean colourful, the campaigns are louder, and the price points are accessible. It is the brand most often recommended in Brazilian beauty forums for someone starting a makeup kit on a budget.
Like Eudora, QDB does not ship a first-party shopping app. The Aptoide catalogue (also from MaggApps) shows the full range and works offline. Direct buying happens on quemdisseberenice.com.br or via a consultant.
Bottom line: Best fit for makeup beginners and budget buyers who want something bolder than O Boticário’s mainstream lines.
Catalogue: Aptoide
Avon, the Natura &Co mass-market brand
Avon is Brazil’s longest-running cosmetics distribution network, and since 2020 it has been part of Natura &Co. The brand catalogue covers fragrance, color cosmetics, skincare, and personal care at price points well below Natura’s. The Avon ON app on Google Play and Aptoide is built for two audiences: end consumers browsing the catalogue, and Avon representatives managing orders.
The app’s strength is the campaign cycle. Avon runs roughly 17 campaigns a year, each with new promotional pricing, and the app surfaces what is on offer in your current cycle. The weakness is checkout, which still relies on a representative in many regions rather than direct purchase.
Bottom line: The most accessible Brazilian beauty brand for everyday fragrance and basics. Worth installing if you already have a representative or live in a market where direct buying is enabled.
Download: Aptoide · Google Play
Granado, the heritage independent
Granado is the oldest of the brands on this list, founded in 1870 as a Rio de Janeiro pharmacy. The product range is built around glycerine soaps, baby care, body lotions, and apothecary-style fragrance. The visual identity is intentionally classic and the formulations skew gentle, which is why Granado has built a loyal base among consumers who want a quieter, dermatologically friendly option than Natura or Boticário.
The Granado App on Aptoide handles loyalty, store locator, and catalogue. Direct purchase via granado.com.br is the most reliable channel, with the brand also stocked in Brazilian pharmacies and some grocery chains.
Bottom line: The default pick for baby care, glycerine soap, and gentle body care. A different category to Natura and Boticário, but the brand most often recommended alongside them.
Download: Aptoide
Sallve, the independent skincare brand
Sallve was founded in 2020 by Brazilian beauty influencer Julia Petit and a team of dermatology-trained chemists, and it has become the most-recommended Brazilian skincare brand for sensitive skin. Formulations are short, lean on hero actives (vitamin C, niacinamide, retinol), and priced firmly below imported equivalents from Cerave or La Roche-Posay.
There is no native app on Google Play or Aptoide. Buying happens through sallve.com.br, Sephora Brasil, and Mercado Livre. The brand publishes detailed ingredient lists and stability data on the product pages, which is rare in the segment.
Bottom line: The Brazilian alternative to imported sensitive-skin skincare. Best for buyers who care about formulation transparency.
Buy: sallve.com.br
Simple Organic, vegan and clean-beauty positioning
Simple Organic is the highest-profile Brazilian clean-beauty brand. The lineup is vegan and cruelty-free across makeup, skincare, and fragrance, with a price point above Eudora and QDB but well below imported clean-beauty equivalents. The brand has a strong loyal customer base among consumers who want Brazilian-formulated products without animal-derived ingredients or testing.
Like Sallve, Simple Organic does not run a native shopping app. Direct buying is via simpleorganic.com.br, with secondary distribution through Mercado Livre and select Brazilian retailers.
Bottom line: Pick this if vegan and clean-beauty certifications matter, and you want a Brazilian brand rather than imported alternatives.
Buy: simpleorganic.com.br
The Beauty Box, the Grupo Boticário multibrand retailer
The Beauty Box is not a manufacturer but it earns a spot on this list because it is where Grupo Boticário consolidates its own brands (O Boticário, Eudora, Quem Disse Berenice, Vult, O.U.i Paris) alongside imported brands like Lancôme, Yves Saint Laurent, and Maybelline. Functionally, it is Brazil’s Sephora alternative, owned by the same group that owns Boticário.
There is no first-party app on Google Play, but tbb.com.br ships nationally and the loyalty program (Programa Encanto) overlaps with Boticário’s Viva O Boticário program in useful ways for shoppers who already buy across the group.
Bottom line: The single best store to buy Eudora, QDB, and Boticário in one order, plus imported brands.
Buy: tbb.com.br
How to pick
- Pick Eudora or Quem Disse Berenice if you like Boticário’s quality but want a different price point or aesthetic. Both ship through the same Grupo Boticário network.
- Pick Avon for accessible everyday fragrance and basics, and if you already know a representative.
- Pick Granado for baby care, glycerine soap, and gentle body care. It is the heritage option that does not directly compete with Natura’s biological-active lines.
- Pick Sallve for affordable Brazilian dermatology-led skincare.
- Pick Simple Organic for vegan and clean-beauty positioning.
- Pick The Beauty Box when you want to combine multiple Grupo Boticário brands and imported brands in one order.
For complementary reading, see our best Natura alternatives, best O Boticário alternatives, and best Brazilian skincare apps and brands in 2026.
FAQ
What is the largest cosmetics company in Brazil?
Grupo Boticário is the largest cosmetics group in Brazil by retail store count and consolidated revenue in 2026, with O Boticário, Eudora, Quem Disse Berenice, Vult, and The Beauty Box in its portfolio. Natura &Co is second domestically and the larger group globally, due to the Avon and Aesop history.
Are Eudora and Quem Disse Berenice owned by the same company as Boticário?
Yes. All three are part of Grupo Boticário. The group also owns Vult, O.U.i Paris, and the multibrand retailer The Beauty Box.
Is Avon part of Natura?
Yes. Avon has been part of Natura &Co since 2020. The two brands operate separately in Brazil, with different apps and consultant networks, but share the same parent company.
What is the best Brazilian skincare brand for sensitive skin?
Sallve is the most-recommended Brazilian brand for sensitive skin in 2026, with dermatologically tested formulations and transparent ingredient lists. Granado is a strong alternative for gentler body care and baby skin.
Which Brazilian beauty brands have a shopping app?
Natura, O Boticário, and Avon all run first-party shopping apps on Google Play, with Aptoide mirrors. Eudora, Quem Disse Berenice, and Granado have catalogue apps. Sallve, Simple Organic, and The Beauty Box are web only.
Where can I buy Eudora, Quem Disse Berenice, and Boticário together?
The Beauty Box (tbb.com.br) is Grupo Boticário’s multibrand retailer and stocks all three in a single cart, alongside imported brands like Lancôme and Maybelline.